Archive for the ‘Teaching’ Category

Seven Steps To Creating A Successful Benefit – Part 7

Thursday, June 1st, 2017

The “It’s Time To Get Out Your Checkbook” Speech

Who makes the necessary “Now it’s time to get out your checkbook” speech?  

How do you propose doing that when you’re webcasting from NYC?

Yes, that moment of “OK, now it’s time to get out your checkbook” is the climactic moment of your benefit – even if you’ve sold $5000 tables. You want to approach your potential donor at just the right time when they are most excited and most inspired by the experience you’ve just given them. And you want that request to come from the leader of your organization. And you want that leader to be well rehearsed in what he or she has to say, be a good speaker, feel natural and make a very fine impression in this all too important speech. You want them to have presence. Not always easy …

An “Is Anybody Listening?” Webcast Benefit will originate from New York City, but your pitch speaker can be in Akron, Ohio in the comfort of his living room or in his plush office at work. He or she can come into the webcast live or even pre-taped and give their pitch well rehearsed and natural. This can all be done on a laptop computer sitting in front of them or, if you like, could be pre-recorded and inserted into the webcast at just the proper place in the evening. Donations can be made online at a previously arranged link and submitted through your guests’ handheld devices or cell phones.

Speak to us about the many more intriguing time saving and financial bonuses of using “Is Anybody Listening?” as the draw for your next benefit.

Seven Steps to Creating a Successful Benefit

Part 1: Producing A Benefit
Part 2: Your Audience
Part 3: The Professional Producer/Presenter
Part 4: Promoting Your Benefit
Part 5: The Cost And The Profit
Part 6: The Benefit – More or Less

Seven Steps To Creating A Successful Benefit – Part 6

Thursday, June 1st, 2017

The Benefit – More Or Less

I’ve been to many benefits and sometimes found them overly long and speech-ridden to the point of boredom. How can we avoid this all too often problem?

Most Benefit entertainments are sloppy, overly long and disorganized — and for good reason.  Rarely is there enough initial funding for proper rehearsal of the event, so things are thrown together at the last minute. Talent is also often donated and so they come in the day of, do a sound check and perform that evening.  Most events never even have a run through.  There simply isn’t enough money to do things right. It’s a one-time performance and the object usually is to just get through it with no total breakdowns.

“Is Anybody Listening?” Webcast is a fully developed, fully rehearsed performance that has been filmed, edited and remixed to provide you with the most professional of entertainments. What’s on the stage represents the worth and quality of your organization and it better be elegant, highly organized and run smoothly if you expect people to get behind your project. Going in, you will know what you have on stage and how well it works. No surprises.

Seven Steps to Creating a Successful Benefit

Part 1: Producing A Benefit
Part 2: Your Audience
Part 3: The Professional Producer/Presenter
Part 4: Promoting Your Benefit
Part 5: The Cost And The Profit
Part 7: The “It’s Time To Get Our Checkbook” Speech

Seven Steps To Creating A Successful Benefit – Part 5

Thursday, June 1st, 2017

 

The Cost And The Profit

There seems to be a bit of a Catch 22 here. I need the funding to stimulate my cause, but don’t really have the money to produce the benefit in the necessary fashion to begin with.

What do I do?

We’ll work with you. For a normal webcast payment from you comes to us in three ways – a base rate of $500 per webcast, a projected count of $10 per person (non-refundable) upon the signing of your agreement, and a final tally of your per person attendance on the day after the webcast. We suggest you keep your initial projected count of $10 per person low and only count how many you absolutely know will attend to keep your upfront cost as low as possible. If more than your projected count show up, all the better. You can pay for the additionals on the day after the presentation.  For a benefit we’re also presently looking at accepting a small percentage rate of what you raise in addition to the above.

Seven Steps to Creating a Successful Benefit

Part 1: Producing A Benefit
Part 2: Your Audience
Part 3: The Professional Producer/Presenter
Part 4: Promoting Your Benefit
Part 6: The Benefit – More or Less
Part 7: The “It’s Time To Get Our Checkbook” Speech

Seven Steps To Creating A Successful Benefit – Part 4

Thursday, June 1st, 2017

Promoting Your Benefit

Our organization has a strong and dedicated following, but we need to get them all under one roof at the same time. Promoting this event seems both expensive and time consuming.

Where do we start?

Most organizations have a tough time at promoting, advertising and audience development. Again, monies are spent where they don’t need to be spent and promotion opportunities are missed because the organization is not in the business of promoting. Also, the organization’s staff is too busy running the organization to do all the extra work of promoting the benefit properly.

An “Is Anybody Listening?” Webcast can be easily promoted through your emailing list and physical posters distributed in your community, but where our expertise really becomes effective is in our ability to promote through social media. As an example, if your organization has a Facebook page, we can help you design and expedite a very focused Facebook Ad campaign targeting your particular audience for your benefit.  If you are interested in working with us in this capacity, we’ll be glad to offer professional services for your benefit ad campaign.

Also we recommend having at least 4 weeks lead-time where we will supply you with 6-8 professional email flyers promoting the various aspects of the Webcast and parceled out evenly over the 4 weeks. We’ll do the heavy lifting while you can just sit back and count the blessings!

Seven Steps to Creating a Successful Benefit

Part 1: Producing A Benefit
Part 2: Your Audience
Part 3: The Professional Producer/Presenter
Part 5: The Cost And The Profit
Part 6: The Benefit – More or Less
Part 7: The “It’s Time To Get Our Checkbook” Speech

Seven Steps To Creating A Successful Benefit – Part 3

Thursday, June 1st, 2017

The Professional Producer/Presenter

I’m good at what I do, but a bit out of my league when it comes to producing an event.

How can you help?

Most organizations, both church, business and charity are good at whatever it is that they do, but not necessarily good at putting on a compelling, entertaining and inspiring evening in the theater. So often what ends up on the stage isn’t worth a $10 ticket much less a $1000 ticket. The craft of putting on a great evening is a developed skill that normally requires going out of house and hiring a company that knows the ropes. This can be very expensive. An outside production company can eat up the profits of your donations before you know it.

An “Is Anybody Listening?” Webcast takes no percentage of your donations. Its low fees are the same for all its clients whether your ticket price is $10, $1000 or free. We will Co-Produce your benefit with you bringing our 4 decades of experience to your project.

Seven Steps to Creating a Successful Benefit

Part 1: Producing A Benefit
Part 2: Your Audience
Part 4: Promoting Your Benefit
Part 5: The Cost And The Profit
Part 6: The Benefit – More or Less
Part 7: The “It’s Time To Get Our Checkbook” Speech

Seven Steps To Creating A Successful Benefit – Part 2

Thursday, June 1st, 2017

Your Audience

My audience of potential donors is small and scattered around the globe. How do I reach them?

Most benefits only reach a local audience – those who are within driving distance of the venue and also happen to be free on that particular evening at that particular time. But what if your audience is bigger than that? What if your potential reach is world-wide? What if your potential donors are scattered around the country? Or what if they just happened to be traveling elsewhere on that particular evening?

Here’s how to go far beyond your usual local audience and reach people of interest around the world.

“Is Anybody Listening?” Webcast goes to them wherever they might be – anywhere in the world. It can play to groups or individual on their meeting houses or their living rooms. Additionally, when the webcast is presented, it is also recorded in its entirety at absolutely no extra cost and can be shown again and again to individuals and groups when needed.

Seven Steps to Creating a Successful Benefit

Part 1: Producing A Benefit
Part 3: The Professional Producer/Presenter
Part 4: Promoting Your Benefit
Part 5: The Cost And The Profit
Part 6: The Benefit – More or Less
Part 7: The “It’s Time To Get Our Checkbook” Speech

Seven Steps To Creating A Successful Benefit – Part 1

Tuesday, May 30th, 2017

 

Producing A Benefit

I need to raise money for my favorite cause. Where do I start?

Here’s an engaging way of producing your next benefit!

Need to raise funding for your special church project or favorite charity organization? One of the first things a good event producer looks for is an Inspirational Entertainment that draws potential donors to your benefit evening. Clearly the draw of the event needs to be compelling, elegant and inspiring. Yes, it’s all about the giving, but if there’s one thing I’ve always understood, it’s this:

Working in the theater for some four decades now, I’ve had the necessity to raise money for my various projects through backer’s auditions again and again. What I’ve learned is that potential investors who attend really don’t invest in the play or musical, but instead, they invest in the backer’s audition. They come to your evening knowing relatively little about the concept or script, but if you do the audition right – polished, professional, with great talent and great songs – they gain a kind of confidence in the talent behind the audition and decide to invest in that.

 I’ve also had the opportunity to produce and direct many world-class benefits at both Lincoln Center and Carnegie Hall in NYC and have seen the power of presentation result in hundreds of thousands of dollars of donations.

And, unfortunately, I’ve also had to attend all too many benefit evenings that simply do it wrong – are overly long, disorganized and simply boring. Ya’ wonder how they ever raised a cent.

I’ve also seen benefits that were so costly to produce that the benefit cost more to produce than the money raised!

So the trick is to do it with low cost up front, put a well organized and inspiring entertainment on the stage, keep the speeches short and give the potential donors an evening that thrills and inspires and builds confidence in you, the producing organization..

“Is Anybody Listening?” Webcast is a professional, polished and inspiring concert with a theme that touches hearts and minds and can be shaped to meet your constituency.

Seven Steps to Creating a Successful Benefit

Part 2: Your Audience
Part 3: The Professional Producer/Presenter
Part 4: Promoting Your Benefit
Part 5: The Cost And The Profit
Part 6: The Benefit – More or Less
Part 7: The “It’s Time To Get Our Checkbook” Speech

We’re Running Out Of Time

Saturday, March 11th, 2017



That’s right! We’re now all going so fast that we’re running out of time! Perhaps you don’t even have time to read this!! If so, good luck, cuz there’s not much time left!!!

Left to what?

Think about it … We’re all going faster and faster to what end? Is this really what life is all about? Actually it’s a confusion of opposites. It really makes no sense that we’re going faster and faster and actually are having less time. Going faster and faster does not create MORE time; it just means that we’re going faster and faster in LESS time.

Whoa … Slow down. Take some time to relax. Read a book. Sit down for 45 minutes in front of those speakers and listen to an album, play with your kids, talk to your mate, walk in the park, sit and stare at the moon.

If this sounds old fashioned, you’re in the same trouble that I get into some times by simply going too fast and trying to get too much done.

And to what end? Mo’ money? Mo’ advancement? Mo’ done? Mo’ stress???

In defense of my own work, I’d like you to really listen to the music I create. That’s not while you’re making dinner, or are on the phone with the bank, or even in the car. Now I do know that listening to music in the car has become the preferred way for many, but between the tire noise and the traffic noise and the engine noise you know you’re not really hearing about half of what I wrote – the details of the music that I so painstakingly labored over just for you during those long hours in the studio.

There’s really so much more to the music than you can hear in the car – unless you just stop and pull over at your favorite lookout place up in the mountains.

The biggest culprits, of course, are the internet and new media. They give us so many choices that we are overwhelmed with possibilities and end up trying to do it all – and of course failing. So we go faster and faster. But ya’ know, we’ll never catch up. There’s just far too many things to do in which to spend our time.

It’s a well known fact now that nobody has time to read things on line, so we’ve learned that in order to communicate with you, we always have to make things short, short, short! But some things are just hard to communicate short, short, short! So when we do that, we figure that it will never get communicated.

Like this blog: If you’ve made it this far, you’re probably one of the few. So thanks for stickin’ with me here.

Summary: Slow down certain things in life. Take the time to enjoy life. Relax. A good balance of the two will work better. I know. I’m doing it more and more.

And if you’re still with me here, perhaps you’re one of the few who didn’t need to read this in the first place! :o)


Get Adobe Flash player