Archive for the ‘Video’ Category

Seven Steps To Creating A Successful Benefit – Part 7

Thursday, June 1st, 2017

The “It’s Time To Get Out Your Checkbook” Speech

Who makes the necessary “Now it’s time to get out your checkbook” speech?  

How do you propose doing that when you’re webcasting from NYC?

Yes, that moment of “OK, now it’s time to get out your checkbook” is the climactic moment of your benefit – even if you’ve sold $5000 tables. You want to approach your potential donor at just the right time when they are most excited and most inspired by the experience you’ve just given them. And you want that request to come from the leader of your organization. And you want that leader to be well rehearsed in what he or she has to say, be a good speaker, feel natural and make a very fine impression in this all too important speech. You want them to have presence. Not always easy …

An “Is Anybody Listening?” Webcast Benefit will originate from New York City, but your pitch speaker can be in Akron, Ohio in the comfort of his living room or in his plush office at work. He or she can come into the webcast live or even pre-taped and give their pitch well rehearsed and natural. This can all be done on a laptop computer sitting in front of them or, if you like, could be pre-recorded and inserted into the webcast at just the proper place in the evening. Donations can be made online at a previously arranged link and submitted through your guests’ handheld devices or cell phones.

Speak to us about the many more intriguing time saving and financial bonuses of using “Is Anybody Listening?” as the draw for your next benefit.

Seven Steps to Creating a Successful Benefit

Part 1: Producing A Benefit
Part 2: Your Audience
Part 3: The Professional Producer/Presenter
Part 4: Promoting Your Benefit
Part 5: The Cost And The Profit
Part 6: The Benefit – More or Less

Seven Steps To Creating A Successful Benefit – Part 6

Thursday, June 1st, 2017

The Benefit – More Or Less

I’ve been to many benefits and sometimes found them overly long and speech-ridden to the point of boredom. How can we avoid this all too often problem?

Most Benefit entertainments are sloppy, overly long and disorganized — and for good reason.  Rarely is there enough initial funding for proper rehearsal of the event, so things are thrown together at the last minute. Talent is also often donated and so they come in the day of, do a sound check and perform that evening.  Most events never even have a run through.  There simply isn’t enough money to do things right. It’s a one-time performance and the object usually is to just get through it with no total breakdowns.

“Is Anybody Listening?” Webcast is a fully developed, fully rehearsed performance that has been filmed, edited and remixed to provide you with the most professional of entertainments. What’s on the stage represents the worth and quality of your organization and it better be elegant, highly organized and run smoothly if you expect people to get behind your project. Going in, you will know what you have on stage and how well it works. No surprises.

Seven Steps to Creating a Successful Benefit

Part 1: Producing A Benefit
Part 2: Your Audience
Part 3: The Professional Producer/Presenter
Part 4: Promoting Your Benefit
Part 5: The Cost And The Profit
Part 7: The “It’s Time To Get Our Checkbook” Speech

Seven Steps To Creating A Successful Benefit – Part 5

Thursday, June 1st, 2017

 

The Cost And The Profit

There seems to be a bit of a Catch 22 here. I need the funding to stimulate my cause, but don’t really have the money to produce the benefit in the necessary fashion to begin with.

What do I do?

We’ll work with you. Payment from you comes to us in three ways – a base rate of $500 per webcast, a projected count of $10 per person (non-refundable) upon the signing of your agreement, and a final tally of your per person attendance on the day after the webcast. We suggest you keep your initial projected count of $10 per person low and only count how many you absolutely know will attend to keep your upfront cost as low as possible. If more than your projected count show up, all the better. You can pay for the additionals on the day after the presentation.

Seven Steps to Creating a Successful Benefit

Part 1: Producing A Benefit
Part 2: Your Audience
Part 3: The Professional Producer/Presenter
Part 4: Promoting Your Benefit
Part 6: The Benefit – More or Less
Part 7: The “It’s Time To Get Our Checkbook” Speech

Seven Steps To Creating A Successful Benefit – Part 4

Thursday, June 1st, 2017

Promoting Your Benefit

Our organization has a strong and dedicated following, but we need to get them all under one roof at the same time. Promoting this event seems both expensive and time consuming.

Where do we start?

Most organizations have a tough time at promoting, advertising and audience development. Again, monies are spent where they don’t need to be spent and promotion opportunities are missed because the organization is not in the business of promoting. Also, the organization’s staff is too busy running the organization to do all the extra work of promoting the benefit properly.

An “Is Anybody Listening?” Webcast can be easily promoted through your emailing list and physical posters distributed in your community, but where our expertise really becomes effective is in our ability to promote through social media. As an example, if your organization has a Facebook page, we can help you design and expedite a very focused Facebook Ad campaign targeting your particular audience for your benefit.  If you are interested in working with us in this capacity, we’ll be glad to offer professional services for your benefit ad campaign.

Also we recommend having at least 4 weeks lead-time where we will supply you with 6-8 professional email flyers promoting the various aspects of the Webcast and parceled out evenly over the 4 weeks. We’ll do the heavy lifting while you can just sit back and count the blessings!

Seven Steps to Creating a Successful Benefit

Part 1: Producing A Benefit
Part 2: Your Audience
Part 3: The Professional Producer/Presenter
Part 5: The Cost And The Profit
Part 6: The Benefit – More or Less
Part 7: The “It’s Time To Get Our Checkbook” Speech

Seven Steps To Creating A Successful Benefit – Part 2

Thursday, June 1st, 2017

Your Audience

My audience of potential donors is small and scattered around the globe. How do I reach them?

Most benefits only reach a local audience – those who are within driving distance of the venue and also happen to be free on that particular evening at that particular time. But what if your audience is bigger than that? What if your potential reach is world-wide? What if your potential donors are scattered around the country? Or what if they just happened to be traveling elsewhere on that particular evening?

Here’s how to go far beyond your usual local audience and reach people of interest around the world.

“Is Anybody Listening?” Webcast goes to them wherever they might be – anywhere in the world. It can play to groups or individual on their meeting houses or their living rooms. Additionally, when the webcast is presented, it is also recorded in its entirety at absolutely no extra cost and can be shown again and again to individuals and groups when needed.

Seven Steps to Creating a Successful Benefit

Part 1: Producing A Benefit
Part 3: The Professional Producer/Presenter
Part 4: Promoting Your Benefit
Part 5: The Cost And The Profit
Part 6: The Benefit – More or Less
Part 7: The “It’s Time To Get Our Checkbook” Speech

Seven Steps To Creating A Successful Benefit – Part 1

Tuesday, May 30th, 2017

 

Producing A Benefit

I need to raise money for my favorite cause. Where do I start?

Here’s an engaging way of producing your next benefit!

Need to raise funding for your special church project or favorite charity organization? One of the first things a good event producer looks for is an Inspirational Entertainment that draws potential donors to your benefit evening. Clearly the draw of the event needs to be compelling, elegant and inspiring. Yes, it’s all about the giving, but if there’s one thing I’ve always understood, it’s this:

Working in the theater for some four decades now, I’ve had the necessity to raise money for my various projects through backer’s auditions again and again. What I’ve learned is that potential investors who attend really don’t invest in the play or musical, but instead, they invest in the backer’s audition. They come to your evening knowing relatively little about the concept or script, but if you do the audition right – polished, professional, with great talent and great songs – they gain a kind of confidence in the talent behind the audition and decide to invest in that.

 I’ve also had the opportunity to produce and direct many world-class benefits at both Lincoln Center and Carnegie Hall in NYC and have seen the power of presentation result in hundreds of thousands of dollars of donations.

And, unfortunately, I’ve also had to attend all too many benefit evenings that simply do it wrong – are overly long, disorganized and simply boring. Ya’ wonder how they ever raised a cent.

I’ve also seen benefits that were so costly to produce that the benefit cost more to produce than the money raised!

So the trick is to do it with low cost up front, put a well organized and inspiring entertainment on the stage, keep the speeches short and give the potential donors an evening that thrills and inspires and builds confidence in you, the producing organization..

“Is Anybody Listening?” Webcast is a professional, polished and inspiring concert with a theme that touches hearts and minds and can be shaped to meet your constituency.

Seven Steps to Creating a Successful Benefit

Part 2: Your Audience
Part 3: The Professional Producer/Presenter
Part 4: Promoting Your Benefit
Part 5: The Cost And The Profit
Part 6: The Benefit – More or Less
Part 7: The “It’s Time To Get Our Checkbook” Speech

To Webcast Or Not To Webcast

Friday, May 5th, 2017

On May 2, 2017, at 10:00 AM, right after receiving our first general public flyer promoting “Is Anybody Listening? Webcast”, a person, who shall remain anonymous, wrote to me:

“With all due respect, there is nothing like sitting in front of an orchestra as they create sounds with their instruments. I feel that webcasts do not allow us the human contact necessary to intermingle with one another, or watch the person sitting next to you as they smile when they hear a piece of music that thrills them. Or from the beginning of a concert, the search for ones seat, which is such a part of seeing live music.

“Thank you for your suggestion, but I will pass.”

I answered his thoughts with the following:

Hello (Sir),

Thanks for writing back.  You are correct, of course, and that’s why we run the concert live in New York City as well as our webcast. We too love a live show.

But for those who can’t afford to get on a plane from Dallas, TX, much less Paris or some small town in Australia, at one tenth the price of our New York Live show, it’s a pretty compelling experience.  A ticket to a Broadway show now costs between $100 and $500 and up, not to mention the cost of getting there and the extras that “just going out” incur. To view our webcast will cost the individual around $10 or less. And the viewing can be from the comfort of their living room chair with a live visit backstage to meet the stars for a personal talkback at the end that has, so far in the first two webcasts, lasted around 40 minutes plus. In all, a two hour entertainment.

Also, don’t forget television.  It’s not “live”, but it is a powerful entertainment and communication phenomena. I saw a Sting concert the other night on TV that was terrific.  His tour did take him to Madison Square Garden here in NYC, but I was traveling at the time and missed it. I was most grateful to at least experience the better part of it.

Yes, a webcast is an alternative way (with no commercial interruption) to enjoy a performance, and perhaps not as ‘live human’ an experience as one might wish desiring a “live human” performance.  But for those who could never make it in the first place for a large variety of reasons, it’s attracting an otherwise impossible audience all over the world.

One last consideration before I get off my soapbox: We all love our movies.  I used to go out the movies once or twice a week.  Now, if I go, it’s more like maybe once a month and I now watch twice as many movies as I used to from the comfort and enjoyment of my living room chair.  It too is an alternative experience that I’m quite comfortable with.  Also far less expensive …

I don’t expect to change your mind here, rather just give you a deeper insight into why we have gone through so much to do this.  For those who live too far, or cannot afford, we’re finding a most grateful nation. And for those who might just want to stay at home and invite a few friends in for the evening — a great fun and personal experience.  It’s a new world we’re dabbling in and yes, an exciting alternative to a changing world.

I, myself, will renew my Philadelphia Orchestra concerts seats at Carnegie Hall this year and certainly look forward to that!  We hope you will reconsider one night in the future and join us for an extraordinarily reduced cost.  Or join us in the fall in NYC for the next live iteration of “Is Anybody Listening?”  Thanks for listening!

 

“Is Anybody Listening – Concert and Webcast” Premier

Thursday, March 30th, 2017

 Webcast World Premier

Saturday, April 15, 2017

Private Showing

Here’s a word or two (or 10) from those who listened to one of  the performances in NYC last fall.

“Your performance on Thursday night was extraordinary in every way.  Anita and I both concurred that, even for both of us who’ve experienced the consistent level of your artistry for so many years, IS ANYBODY LISTENING? was such an intense, emotional and inspirational evening.” ~Brent Nicholson Earle, New York City

“Peter, as I said to you as we were leaving, you have the unique song-writing skills to create powerhouse show stopping production numbers (like “Tear Down The House”) … poignant ballads (like “A Sill Small Voice”… which Julia sang lights-out!!!) … and give unique arrangements to old familiar tunes like “The Times They Are A’Changin’.” ~Bob Donnelly, Entertainment Attorney, NYC

“Julia, you were amazing last night. WOW! I had tears running down my cheeks with your last 2 songs. The contrast between the emotions you evoke juxtaposed with those evoked by Jenny was … words to describe are failing me at the moment — a whole new revelation! Thank you. Peter, accolades for all you created with your music.” ~ Dr. Barbara Keller, Merritt Island, FL

“You are a true artist, Jenny — a voice that is a gift from the Gods. You personalize every moment and make us take that spiritual journey with you. Thank you for allowing me to experience such work. Peter Link is a musical genius!” ~Charles Turner, New York City

Saturday, April 15, 2017 – 4:00 PM

First Church of Christ, Scientist, San Rafael, CA

Saturday, April 15, 2017 – 6:00 PM

First Church of Christ, Scientist, McAllen, TX

 

 

 


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